Manage your claim
Media coverage for your action plan.
Get noticed by the media!
They have the power to legitimize your action plan, to help you reach your goals and to apply pressure to the decision makers.
Prepare for media coverage
Don’t skip steps.
Before you reach out to the media, establish the foundations of your claim and identify journalists who might be interested (Google their articles, follow them on Twitter).
Train yourself to explain your claim in a concise manner. Journalists are busy people, get straight to the point.
- Why would your claim interest the media?
If you find a journalist who is specialized in your claim subject (consumption, economics, animal rights, etc.), they’ll naturally want to know more. A claim that touches on a hot topic will likely grab the attention of universal journalists.
- What media will advance your action plan?
Every media outlet has an editorial approach. If your claim is about children’s rights, don’t contact a newspaper that covers consumption. Make sure you agree with the editorial approach of the media outlet you’re contacting.
- The power of media.
The media is known as the “fourth estate of democracy”, and that says a lot!
A journalist or a media outlet is a crucial asset in the legitimization of your plan. They can put pressure on decision makers, scale-up your claim and make it popular.
For example, when a newspaper supports your claim, they’ll write an article, share it with subscribers and post it on social media pages. And that means “Likes”, shares, tweets, hashtags… in this era of social networking, the media are more visible than ever. Get their attention!
- Write a press release.
A press release is a short text written in precise form. Directed at journalists, it serves the purpose of announcing an event with the hopes that they will write a more complete article on the subject.
Find an example online and write a press release to announce your action plan. Ask friends, family, supporters and journalists who support your claim to read and re-read it. Check EVERYTHING (spelling, syntax, etc.). For best results, make it as precise, clear and concise as possible.
- Follow up with the media.
In this digital age where everyone is overloaded with information, journalists get busy and can quickly forget about you. Target certain journalists and add their email addresses to your mailing list. Keep them updated on the progress of your action plan so they can follow your advancement. Once your claim reaches a pinnacle, they’ll reach out.
- Establish strategic online monitoring.
There are two types of strategic monitoring:
- Through specialized sites. It’s free to join specialized sites like Mentions.com and YouSeeMii.com, via your Facebook or Twitter account. The software has the power to track the popularity of your action plan, revealing who has mentioned, followed or shared your claim.
- With help from Google Alerts. Choose keywords and subjects related to your claim and submit them to Google Alerts. You’ll be notified of any articles, videos or images posted. At the same time, you’ll never be short on resources for your action plan.
- Prepare for questions and interviews.
Our best advice: practice!
Write up a list of questions and then ask friends and family to interview you. Study your action plan, keep up to date on the different aspects of your claim and be prepared for anything.
The more confident you are in an interview, the more credible you are. Your claim will have a greater chance of success.